• 22.12.2012 Berryville Bust Part Of $33M Cigarettes Sting

    A Federal Grand Jury sitting in the United States District Court for the Western District of Virginia in Harrisonburg has indicted dozens of individuals for conspiring to traffic in contraband cigarettes, money laundering and a variety of related charges.The defendants were charged by the grand jury in four separate indictments returned under seal on February 17, 2011, August 3, 2011 and October 6, 2011. Those indictments were unsealed earlier this week following the arrest and initial court appearances by the defendants.The charges are the result of a three-year investigation by the United...

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  • 18.10.2012 No-smoking Policy For New Hires

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Discount Virginia Slims Cigarettes Coupons


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Discount Virginia Slims cigarettes are a brand of cigarette manufactured by Philip Morris USA and Philip Morris International. The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby." Some media watch groups considered this campaign to be responsible for a rapid increase in smoking among teenage girls. Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice."

A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims cigarettes and other "niche" brands marketed directly to women.

Virginia Slims cigarettes coupons are much narrower (23 mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm), sold only in longer 100 mm and 120 mm lengths, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. The packaging, designed by Walter Landor, is white with colored stripes running lengthwise along the left side.

Discount Virginia Slims cigarettes were introduced on July 22, 1968, by Philip Morris, and marketed as a female-oriented spinoff to their Benson and Hedges brand. The blends, flavorings, color scheme, and overall marketing concepts closely followed the Benson and Hedges model. Early packs (1968-1978) read "Benson and Hedges Park Avenue New York", near the bottom.

The first test market was San Francisco, California. Originally scheduled for six months, it was cut short after seven weeks due to the success of the introduction - a nearly 3% market penetration. Distribution and marketing was implemented nationwide, and by September 30, 1968, the entire U.S. was covered.

• In 1976, a 120-mm full-flavor packing was test-marketed in Fresno, California. Designed to compete with RJ Reynolds 'More' brand, the test ultimately failed and this entry was withdrawn.
• In 1978, Virginia Slims cigarettes were introduced, with good success. Although early marketing concepts included soft pack, Philip Morris decided to use a box-pack design only.

Throughout the 70s and early 80s, growth and market penetration was significant, drawing the attention of competitors who introduced their own slim, female-oriented brands (such as American Tobacco Company's Misty, Brown and Williamson's Capri, Liggett's Eve, and R.J Reynolds' Dawn).

• In 1984, Virginia Slims Ovals cigarettes were test marketed, but were unsuccessful and withdrawn. Ovals had an oval-shaped cross section.
• In 1985, Virginia Slims Luxury cigarettes 120s were introduced - a 120 mm length packing again intended to better compete with RJ Reynolds 'More' brand, as well as other 120s on the market. The introduction was successful. This packing has since become a mainstay of the smoking glamour community. It is arguable as to whether VS120s are truly, since their rating numbers compare more closely to full-flavor.
• In 1987, 100s were introduced, in keeping with changing consumer tastes, other competitive entries, and the Benson and Hedges model. Marginally successful, this packing remains on the market today.
• In 1990, SuperSlim 100s were introduced, in response to ultra-thin (21mm circumference) competition and consumer demand for a 'low-smoke' product entry. These were also marginally successful, and remain on the market.
• In 1993, a 10-Pack version of 100s were introduced, with 10 cigarettes per pack, costing approximately half the price of a 20-pack. This entry had limited success and came under attack from critics. It was ultimately withdrawn.
• In 1994, Virginia Slims Kings cigarettes (85mm length) were designed as a discount entry and possibly to compete with other king-size entries such as RJ Reynolds' Camel brand. It is not clear whether Kings were ever test marketed, but they were never introduced on a nationwide basis.
• In 2003, a box-pack was introduced for full-flavor 100s, in response to consumer demand. This packing is steadily displacing the classic soft-pack.
• In 2004, 120s were introduced with marginal success. It is likely that this packing will continue to be supported.
• In 2008, Virginia Slims Superslims cigarettes introduced a smaller size "Purse Pack."

All packings were simultaneously introduced in both Menthol and Non-menthol (e.g., Regular or Filter) varieties. Unlike most other brands, Menthol represents 40%-55% of the total sales of a particular packing (vs. 25%-35%).

In all, there have been 11 packings introduced or test marketed in the US, of which 7 are still on the market. There are other varieties marketed in the Asian-Pacific region, Russia, and South Africa. Virginia Slims coupons has never had a significant European or South American presence.

From inception, Virginia Slims cigarettes have been designed and marketed as a female-oriented brand, generally targeted towards a younger demographic (18-35 year olds). While various themes have emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste, and a contrast to men's cigarettes.

In the 1960s and 1970s, the themes of feminism and women's liberation, with the slogan "You've Come A Long Way, Baby" were often used in the ads, and often featured anecdotes about women in the early 20th century who were punished for being caught smoking, usually by their husbands or other men, as compared to the time of the ads when more women had equal rights, usually comparing smoking to things like the right to vote.[2] [3] Television and print ads often featured well-known models and designer fashions. Print ads were generally placed in women's magazines, and formed the mainstay of the marketing campaign, supplemented with billboards and point-of-purchase displays. From 1969 until 1971 (when cigarette advertising on television became prohibited), television advertising was an important component.

Virginia Slims cigarettes also sponsored the Women's Tennis Association Tour. This sponsorship is sometimes credited for the growth and success of women's tennis during the 1970s and early 1980s.

Several other, less important, marketing vehicles were employed, such as the Virginia Slims cigarettes Book of Days (a day timer/calendar book), fashion shows, and an extensive line of products, apparel, and accessories.

The Leo Burnett advertising agency handled the Virginia Slims cigarettes account throughout most of the product lifetime.

From its inception until 1978, Virginia Slims coupons saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction in 1978, the market share increased to 2.5%. Other packings, including 120s, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989. With increased competition from other brands, notably Capri and Misty, the brand lost ground but stabilized at around 2.4% though 2003. Since then, it has lost about .1% per year, and was 2.0% in 2007 and 1.8% in 2009. This slow but steady decline is expected to continue, since the brand is no longer heavily promoted. Despite this, brand loyalty is well above average, and is still one of the highest in the industry.



Discount Virginia Slims Cigarettes Coupons


Test marketed during July and August,1968, in San Francisco and introduced nationally in September,1968, as the "slim cigarette for women . . . only," Virginia Slims cigarettes were marketed in both filter 100's and menthol 100's. The filter 100's style was packaged in off-white with brown and gold stripes in various shades on the left side. "Virginia Slims" was printed in black in the lower half of the package with smaller copy ("Filter, Benson & Hedges," etc.) in gold. Initial sales of the plain style were 650 million units for a market share of 0.1%.

The filter and menthol styles shared most introductory advertising and were launched with "the biggest introductory advertising program in Philip Morris history." Virginia Slims Filter cigarettes 100's had an advertising budget of $5.4 million. Television was the style's base medium with 87% of the total budget. Other expenditures included $436,000 in magazines, $109,000 in newspapers, $79,000 in supplements, and $8,000 in spot radio. CPM for 1968 was $2.75. Commercials, generally :60's, followed the liberated woman theme looking "back in the old days" through mock-ups of old films and featuring a stylishly dressed modern woman with the jingle, "You've come a long way, baby to get where you got today, you've got your own cigarette, now baby, you've come a long, long way. " - A female announcer described the cigarette as "tailored for the feminine hand. . , with flavor women like . . . rich, Virginia flavor . . . in the slim purse pack."

The campaign was translated into print through photographs or drawings of early women's rights organizations or scenes of the women of the early 1900's sneaking a cigarette. Copy generally followed the commercial messages and used, "You've come a long way, baby" as a headline. Sales in 1969 reached 2.8 billion units for a total market share of .5%. The brand's share of the plain fitter segment was 1.1%. Virginia Slims cigarettes advertising expenditures were boosted to $6.5 million with 90% going to network and spot television. Magazines were the only other medium used by Virginia Slims cigarettes in 1969. CPM for the year was $2.32.

Commercials changed only slightly in 1969, switching from "introducing Virginia Slims cigarettes" to "Now there's a cigarette for women." Print also continued to use the time contrast idea, but added occasional ads which featured only the "modern" woman with the copy, "We made Virginia Slims cigarettes especially for women because women are dainty and beautiful and sweet and generally different from men. You've come a long way, baby." Virginia Slims Filter cigarettes 100's continued its upward sales trend through 1970 with 3.1 billion units. The brand's share of the total market reached .6% while its share of the plain filter segment was 1.2%.

Television again received the major portion (82%) of Virginia Slims Filter cigarettes $5.1 million advertising budget. Magazines received another 17.5% with newspapers and supplements each receiving a tiny allocation. CPM in 1970 was $1.65. Commercials included stylishly dressed models getting hit in the face with pies as a man grumbled in the background. "For my money women have come too far . . . that cigarette's too good for women," The man ducks a pic, only to get soaked by a couple of buckets of water as a woman replied, "Virginia Slims cigarettes, still the one cigarette for women only." Basic copy in other commercials was unchanged.

The print theme also was unchanged although a sub-head added, "Virginia Slims cigarettes, the taste for today's woman." Virginia Slims cigarettes sponsored a "New Year's Eve in Paris" sweepstakes, offering trips to Paris for 25 winning couples, New Year's Eve Party Kits (a case of French champagne/ party hats and favors) for 100 second place winners, and 1,000 bottles of Miss Dior Perfume for third place winners. Although sales continued to climb for the filter style in 1971 with 3.3 billion units, market and segment share remained unchanged at 0.6% and 1.2%. In 1971 Magazines were allocated $1.7 million, supplements $632,000 and outdoor advertising $276,000.

Ads continued to use, "You've come a long way, baby," occasionally adding, "Slimmer than the fat cigarette men smoke. With rich Virginia flavor women like," as the only copy. Ads featured many variations of the "from yesterday to today" theme, sometimes substituting a quote ("There is no other purgatory but a woman" — Beaumont and Fletcher) and a comment ("Yes, but what a way to go") for the 1900's photograph. Other ads included "We make Virginia Slims cigarettes especially for women because they are biologically superior to men" or "Virginia Slims cigarettes would like to drop into the English language" featuring a change in some cliché(A woman's home is her castle).

One group of ads appeared in 1971 with the headline, "You've come along way, baby . . . with fashions by David Crystal and with your own slim cigarette — Virginia Slims cigarettes. " Copy included complete descriptions and prices of the fashion items. Although the illustrations did not show the model either smoking or holding any cigarettes, the Virginia Slims cigarettes packs were displayed in the lower right corner of the ads. A choker offer was made by Virginia Slims cigarettes in 1971. Consumers could purchase a 24K gold-plated mesh collar and one snap-on stone for $3.00 and two Virginia Slims cigarettes panels. Each additional stone was priced at $1.25. Virginia Slims cigarettes also made an engagement calendar offer in 1971. The calendar, with specially noted dates significant in women's history, was free for two Virginia Slims cigarettes panels.

Sales reached 3.61 billion units in 1972 and although the style's total market share rose to 0.7%, its share of the non-menthol filter segment remained 1.2%. Expenditures for the non-menthol style were $2.4 million with over 80% allocated to magazines. CPM for Virginia Slims Filter cigarettes 100's in 1972 was $.66. Virginia Slims cigarettes advertising during 1972 was unchanged with the exception that in each ad, the designer of the model's outfit was identified. The "Virginia Slims cigarettes Book of Days Calendar" offer was repeated in 1972. The book was again free, but instead of being free for two Virginia Slims cigarettes panels, it was free for ten Virginia Slims cigarettes panels. Virginia Slims cigarettes also offered a make-up brush set, valued at $2.50 for 50 and two empty packs in 1972.