• 22.12.2012 Berryville Bust Part Of $33M Cigarettes Sting

    A Federal Grand Jury sitting in the United States District Court for the Western District of Virginia in Harrisonburg has indicted dozens of individuals for conspiring to traffic in contraband cigarettes, money laundering and a variety of related charges.The defendants were charged by the grand jury in four separate indictments returned under seal on February 17, 2011, August 3, 2011 and October 6, 2011. Those indictments were unsealed earlier this week following the arrest and initial court appearances by the defendants.The charges are the result of a three-year investigation by the United...

  • 20.11.2012 Covenant Kicks The Habit

    Amy Olson-Yarbrough was tired of being a prisoner to tobacco."I decided I didn't want cigarettes to control my life any more," Olson-Yarbrough said. "When you're a smoker you have to figure out where you're going to be able to smoke cigarettes next, how long until my next cigarette, how am I going to hide it from my kids . . ."So, on Nov. 23, 2010, Olson-Yarbrough - a pack-a-day smoker who had been at it for close to two decades - quit smoking cigarettes.Now, Olson-Yarbrough can't stand anything about it."The smell of buy cigarettes really nauseates me," she said. "I'll never go back to...

  • 18.10.2012 No-smoking Policy For New Hires

    Should smokers who want to work for the county be forced to sign a pledge they will quit smoking cigarettes — and then be required to follow through before starting work?Should they pay more for their health-care coverage if they don’t keep the pledge, or decline to sign it?Is it discrimination for government not to consider smokers to fill open positions?The Muscatine County Board of Supervisors decided to have the county’s Health and Safety Committee study the issue, which was brought up by Sheriff Dave White at the Board’s regular meeting Monday.White told the Board he’s heard...

  • 10.09.2012 Court Upholds Big Award In Smoker's Case

    A state appeals court upheld $13.8 million in punitive damages against Philip Morris on Wednesday for the addiction and death of a 45-year cigarette smoker, saying the company's decades of concealment and lies about the dangers of its products were "extremely reprehensible."In a 2-1 ruling, the Second District Court of Appeal in Los Angeles affirmed a verdict by a Los Angeles County jury in the case of Betty Bullock of Newport Beach (Orange County). Bullock had started smoking cigarettes Marlboros in 1956, at age 17, and quit in 2001 after she was diagnosed with lung cancer, two years...

  • 09.09.2012 California Court Approves 16:1 Punitive Damage Award

    Corporate America has pushed hard for years to hold the line on punitive damages, with some successThe Supreme Court has ruled that excessively high punitive damage awards, designed to punish defendants for particularly egregious behavior, can violate the Due Process clause. And the California Supreme Court had held that punitive damages typically should not be more than nine to ten times the size of damages awarded to compensate injured parties.But in a smoking cigarettes case against Philip Morris, a California appellate court yesterday signed off on punitive damages that were 16 times...

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Discount Marlboro cigarette is the largest selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.

The History Of Marlboro Cigarettes


Philip Morris launched the Marlboro cigarette brand in 1924 as a woman's cigarette, based on the slogan "Mild As May". In the 1920s, advertising for the cigarette was primarily based around how ladylike the cigarette was. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips".

After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro cigarette as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer, but not wanting to admit it. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.

The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant.

Back in 1954 the cigarette industry was dominated by non-filter brands such as Camel cigarettes, Lucky Strike cigarettes, Chesterfield cigarettes and Pall Mall cigarettes. In fact, the non-filter segment accounted for 90% of all discount cigarettes sold in the U.S. during the early fifties. Marlboro Cigarettes, on the other hand, was one of those non-filtered cigarettes that made up part of the other 10% of volume at the time. It was an extremely mild cigarette liberally blended with Turkish tobaccos and had been in existence since 1924. Positioned as a women's cigarette, the Marlboro cigarettes of old came with a choice of ivory or red "beauty tips" that, among other things, helped to mask lip-stick traces.

Advertising for the brand claimed that Marlboro cigarette was as "Mild as May", and that, smokers need never feel "oversmoked" with a Marlboro cigarette. The brand held less than one quarter of one percent market share. At the time, there were only six other filter brands available: L&M cigarettes, Parliament cigarettes, Tareyton cigarettes, Viceroy cigarettes, Winston cigarettes and Kent cigarettes.

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Marlboro Cigarettes Advertising


In 1954, Philip Morris International saw an opportunity to enter the filter segment win a new Marlboro cigarettes blend. It was stronger, more cork-tipped - all appealing to male consumers. The new Marlboro cigarettes came wrapped in a revolutionary new package: the now famous flip-top box. It was bold, masculine and eye catching with its red and white stripe design. The flip-top box was the first major change in cigarettes packaging in over 40 years. After test marketing, Philip Morris new they had a winner, and immediately patented its design.

To reintroduce this cigarette, Philip Morris chose a new advertising agency: the Leo Burnett Company of Chicago. At the time, Leo Burnett was a considerably small agency, especially when compared to the larger shops on Madison Avenue in the Big Apple. Philip Morris executives loathed the Madison Avenue agency-types. They wanted a company with more grassroots. They had seen work produced by small agency in Chicago called the Leo Burnett Company, and although Leo was already a legend in the advertising community, it was his work and Leo's humble, mid-Western charm that attracted Philip Morris.

One of the first contributions Leo made to the Marlboro cigarettes business was to recommend a change in the cigarettes packaging to the now infamous "red roof" design known throughout the world. It was a risk to suggest changes to cigarettes packaging (removal of stripe, capitalization of branding) - after all, PM was only looking for advertising for the brand. But his suggestions were an instant smash with the folks at Philip Morris. That very same day, Leo met with Philip Morris executives, who, at his request, had spent the night in Chicago, to unveil our very first ad for Marlboro cigarettes, created in less than 24 hours out at Leo's farm.

The repositioning of Marlboro cigarette as a men's cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually greenlighted the campaign.

Within a year, Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy imagery.

Marlboro Cigarettes Sales



In less than 30 days, Marlboro cigarettes became the number one brand in greater New York. It passed all other cigarettes brands - a notable achievement considering that Philip Morris, at the time, was the smallest company in the cigarette business. Although the very first ad featured a cowboy, the "you get a lot to like" campaign in 1955-56 also featured may different kinds of men: they were strong and masculine, worked at interesting, action-filled occupations, and wore tattoos that hinted at romantic pasts.

With growing public awareness and acceptance of the Marlboro Men, sales took-off, from a mere 18 million cigarettes in 1954 - to 6 billion in 1955 - to more than 20 billion in 1957, when Marlboro cigarettes sold three times as many cigarettes in a day as in the entire year of 1954. Through the late fifties the campaign evolved several more times from "Where's there's a man, there's Marlboro" in 1957 to the "Settle Back" series, in which our Marlboro Men were seen relaxing and enjoying their cigarettes. For a time, ads even featured athletes like Paul Horning of the Green Bay Packers, with PM one of the first sponsors of professional football. And because the product lived-up to that promise, Marlboro cigarettes were well on its way to becoming the greatest success story in tobacco and cigarettes history.

The Marlboro Man



By 1962, however, the Agency found ourselves asking just who was this Marlboro Man. At the time he was represented by a mixture of diverse and appealing types, but as such, we desired a single, simpler expression of masculinity. The solution was found in the American Cowboy...the very first and original Marlboro Man.

In a world that was becoming increasingly complex and frustrating for ordinary folk, the cowboy represented an antithesis: a man, whose environment was simplistic and relatively pressure-free and whose lifestyle represented the American ideal.

And in 1963, Leo felt the need to give this man a home: a greater, vast place: Marlboro Country. He showed up in New York, in Yankee Stadium and against backdrops of other great American landmarks.

The final refinement in the evolution of the campaign was to put the cowboy in his own true world - the American West. This natural world was as ragged and dramatic as he was. And against this backdrop, he became even more believable and more heroic.

Sales Continue For Marlboro Cigarettes


Spurred by this powerful and appealing combination of elements, Marlboro cigarettes sales grew at an even faster pace during the 1960's. From the introduction of Marlboro Country in 1963, the average increase for the rest of the decade was more than 10 percent per year.

The strength and staying power of the Marlboro cigarettes idea was again demonstrated when cigarette advertising was banned from television in 1971. Prior to the ban, television had been the major medium for most cigarettes, including Marlboro cigarettes. Without TV, some brands suffered. But the Marlboro Man and Marlboro Country were so firmly established that a smooth transition from broadcast to print and outdoor was accomplished.

In the place of memorable commercials came a continuing series of powerful portraits, sweeping vistas and action-filled moments-in-time.

Marlboro Cigarettes Extends Its Line-Up


"Marlboro Country" had become part of America's mental geography. With this consistent presentation of a single-minded image, the Marlboro Man had been established with the American cigarette smoker...and Philip Morris had built a solid foundation upon which they could expand and line-extend in order to take advantage of changing consumer tastes and attitudes. So in 1966, full Marlboro Menthol cigarettes were launched in a King-sized soft pack using Marlboro Country photography of a greener, lasher nature to reinforce the menthol benefits of a cool, fresh, smooth cigarette smoke.

Marlboro Cigarettes Racing Hits The Circuit


In 1986, Marlboro Racing began, proving that the Marlboro cigarettes concept could be successfully extended into other equities consistent with the theme of heroic masculinity. Racing, as well as other promotions began to add more value to the trademark, and have helped to further expand the world of Marlboro cigarettes in consumer's minds. In 1990, Marlboro cigarettes left Patrick racing to team-up with Roger Penske to form Marlboro Team Penske. They began competing on the Indy Car tracks, creating excitement for the brand by becoming one of the most-recognizable and successful teams in the series.

Marlboro Cigarettes Line Extensions Continue


Over the years, Marlboro cigarettes continued to use line extensions to support and address more changes in consumer's tastes and attitudes, creating "new news" for the brand...and fueling it growth.

By 1990, Financial 'World magazine was touting Marlboro cigarettes as the most valuable cigarette brand in the world.

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The 1980's and 90's were a time a big change in the U.S.; a decade of extravagance led to a decade of economic concern and value consciousness. Private label products, never that popular among American consumers, became acceptable and even preferred, thus leading to price promotion from many brand-name products across many categories.

Although Marlboro cigarettes still had the lion's share of the cigarette market (62% of PM's cigarette volume), it began to experience heightened competition from me discount segment in the late 80's. In an effort to combat these aggressive pricing tactics, PM responded to these pressures by adjusting the value equation and leading a renewed investment in retail visibility and "mega" consumer promotions. With that, a value-added continuity program called the Marlboro Adventure Team (MAT) was launched.

MAT's primary objective was to reduce outswitching by rewarding loyal Marlboro smokers with high-quality MAT 'gear' in exchange for package UPC's, or MAT 'miles' as they are known to consumers. Marlboro cigarette smokers also entered a sweepstakes to win a once-in-a-lifetime, action and recreation trip through Marlboro Country. MAT was hugely successful, yet despite its efforts, market conditions in early 1993 dictated the need for an even more aggressive measure to regain valuable category share points (valued at approximately $500MM per point).

Marlboro Cigarettes Slashes Price


In January, 1993, Marlboro cigarettes volume continued to erode to a 22.0 share (off by 4 points). PM was forced to take action. On the marketing front, the MAT was well on its way to becoming the largest and most successful consumer promotion ever launched. However, MAT was evidently not enough for consumers to justify the 93% price gap between Marlboro's premium price and the lowest-priced discount brands. Cigarette smokers continued to leave the franchise and trade-down to discounts, leaving PM no other options than to reduce the price gap between Marlboro cigarettes and discounts to a more reasonable and acceptable consumer threshold of between a 40% and 45% price differential.

On April 2, 1993, in what has become known as "Marlboro Friday", PM announced price cuts of almost $.40 per pack on the entire Marlboro cigarettes line. Other premium cigarettes brand manufacturers followed Marlboro's lead and reaction on Wall Street was swift and widespread as PM and other tobacco manufacturers' stock nose-dived. The effects of the Marlboro cigarettes price reduction were more widespread that anyone had anticipated. In fact, the effects were so severe that several other non-tobaccos related packaged goods' manufacturers' stock prices also began to fall. The future of premium cigarettes brand products, the media predicted, was sure to be dying.

Fortunately, the price cuts were effective. Consumers quickly returned to Marlboro cigarettes, given that it was easier for them to justify the more modest price gap. Marlboro cigarettes were able to recover lost premium cigarette brand share, resume share growth (thereby maintaining Marlboro's equity and scale) and achieve steady and long-term profit growth. In fact, as March '95, Marlboro cigarettes were currently at its highest share in the history of the brand at 30.7 pts. In addition, discount cigarettes share has declined (including PM's discount brands), allowing PM to enjoy stable growth on its more profitable premium brands.

Marlboro Cigarettes Launches Country Store


The success of the MAT program and overwhelming positive consumer response led to yet another continuity program: The Marlboro Country Store, which again gave consumers the opportunity to own a piece of Marlboro Country by collecting miles. Currently in its second phase, the success of this program has proven to maintain consumer loyalty and has virtually ensured the continuation of similar programs for years to come.

Together, these tremendously successful promotions, along with others such as the Marlboro Van and "Best of the West" sweepstakes, have helped to expand the image of Marlboro cigarettes and of Marlboro Country, creating a world that's bigger than it was before, while remaining true to the core values that firmly established the brand...freedom, independence and masculinity.

Marlboro Cigarettes Dominates


To give you an idea of just how dominant Marlboro cigarettes are, and the magnitude of its leadership, Marlboro cigarettes are two and a half times larger that it's nearest competitor - Winston cigarettes. It is the most valuable cigarette brand in the world.

As you night expect, Marlboro cigarettes has the largest share of male smokers. What you may not expect, nor understand completely at this time, is that it also has the lion's share of female cigarette smokers. It just goes to show how universally appealing the brand image is. Additionally, not only does the brand appeal across the sexes, it also transcends age. Marlboro cigarettes are the brand of choice among today's young, legal age adult cigarette smokers - the future of the franchise.

The Future Of The Marlboro Cigarettes Brand


The marketing and advertising of Marlboro cigarettes is a constant challenge. Consumers have come to expect "new news" from the brand, and Philip Morris and Leo Burnett keep right on delivering. Marlboro's ongoing evolution and expansion of a single idea has resulted in the most successful, enduring and recognizable campaign in the history of advertising. It has kept the brand alive, vital, and aspirational, while remaining compelling and relevant thorough the years.

Alex, the obvious question you may be asking yourself is, "what's left to possible do"? To that end, we have to be mindful of the legacy that been passed on to us. We continue to explore and expand our boundaries and as a recent PM executive put it "never get stuck in the hoof prints". Anything goes in terms of exploring and seeking our new ideas - so long as they are in brand character and fit a strategic purpose - and there is always a new level to which we can rise. If you doubt that, there are some very exciting and innovative new concepts currently in development, all of which I'll share with you once your on-board.

Marlboro Cigarettes Packing History



  • 1955 Marlboro cigarettes introduced nationally in flip-top box with cork-tipped "selectrate" filter.
  • 1958 Marlboro cigarettes introduced in soft pack.
  • 195S Marlboro cigarettes re-engineered to improve filtration.
  • 1962 "Marlboro Country" ad slogan is introduced in selected cigarettes markets.
  • 1963 "Marlboro country" advertising campaign makes its national debut.
  • 1965 Cigarette Labelling and Advertising Act requires Surgeon General's Warning on cigarette packaging.
  • 1966 Marlboro menthol cigarettes introduced in soft pack.
  • 1967 Marlboro 100's cigarettes launched nationally in Gold soft pack.
  • 1967 Marlboro 100's cigarettes introduced in the flip-top box.
  • 1970 Marlboro 100's Red pack test marketed in Seattle and Spokane.
  • 1970 Ventilation was added to the Marlboro 100's cigarettes product.
  • 1970 Cigarette companies voluntarily agree to display "tar and nicotine" data in all advertising.
  • 1971 (Jan. 2) Cigarette TV and radio ban goes into effect.
  • 1972 FTC requires clear and conspicuous disclosure of the surgeon General's Warning in all advertising.
  • 1972 Marlboro cigarettes ends the year as the world's best-selling cigarette.
  • 1972 Marlboro 100's Red cigarettes soft pack test marketed in Oklahoma.
  • 1973 The CAB orders commercial airlines to separate cigarette smokers and non-smokers.
  • 1975 Marlboro cigarettes becomes number 1 in U.S. in addition to best seller in the world.

Other Marlboro Cigarettes Information



Marlboro cigarette coupon is also known for its sponsorship of motor racing. This started in 1972 with its sponsorship of Formula One teams BRM and Iso Marlboro-Ford. The former took one win at the very wet Monaco Grand Prix.

For 1974, Marlboro cigarette dissolved its sponsorship of both teams and became famously associated with the McLaren team, which brought it its first constructors' championship and its drivers title for Emerson Fittipaldi. The team was successful through to 1978, with another world champion in James Hunt in 1976. Following that the partnership went through a dry patch until Ron Dennis's Project Four Organisation took over the team in 1981. Marlboro-sponsored McLarens dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the drivers' championship all but one year from 1984 to 1991. After the departure of Ayrton Senna in 1993, Marlboro McLaren did not win a race for three years. Marlboro ended their sponsorship of the team in 1996, which ended the famous red and white McLaren livery.

Marlboro cigarette also sponsored Scuderia Ferrari as secondary sponsor from the mid 1980s as a result of company president Enzo Ferrari, who refused to allow "outside" sponsor brands to appear on his team cars. 5 Years after his death in 1988, Marlboro began to take over as the primary sponsor, which they would be later officially branded as Scuderia Ferrari Marlboro.

In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This comes at a time when tobacco sponsorship has become wholly illegal in the European Union (including F1 races) and other major teams have withdrawn from relationships with tobacco companies, for example McLaren ended their eight year relationship with West, Renault broke with JT and BAT withdrew in 2006. In reporting the deal, F1 Racing magazine judged it to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimates that in the period between 2005 and 2011 Ferrari will receive $1 billion from the agreement. Depending on the venue of races (and the particular national laws) the Marlboro branding will be largely subliminal in most countries. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, now permanently replaced with a variety of barcodes in place of it. Now there are calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari, due to the implications of influencing the purchase of cigarettes with possible subliminal advertising, as no tobacco products can be promoted in sporting events in Europe by law. The Ferrari team claims the barcode is part of the car design, not an advertising message.

The controversial barcode designed was recently removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season but the barcode remains on drivers team gear. In January 2011, the Scuderia Ferrari presented a new logo for its racing team. This logo is considered by a specialised F1-website as a subliminal advertisement for Marlboro cigarette, evocating the top-left corner design of a Marlboro cigarettes pack.

Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983, although unable to match up to its pre-war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes.

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France) and Marlboro Masters Formula Three race in Zandvoort.

Marlboro sponsorship in Champ Car (also known as "CART" and IndyCar" at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro's distinctive red and white colors. In 2006, a Marlboro-sponsored car won the Indianapolis 500. However for the 2007 season, Marlboro have ceased their sponsorship of the Penske Cars, their place being taken by Kodak, and later Cellco Partnership. The team will retain the color scheme. Where 'Marlboro Penske' appeared on the side of the cars, "Team Penske" replaced it. Although "Marlboro" does not sponsor Team Penske, Philip Morris USA is still Team Penske's main sponsor, and the Penske team's new name, Penske Championship Racing, reflects the Cellco Partnership sponsorship. (The Penske Championship Racing name was adopted to evade NASCAR's ban on wireless telephone advertising; Cellco's team is marketed as Verizon Championship Racing.)

Discount Marlboro Cigarettes also sponsor Holden Dealer Team from 1974 through to 1984. The Marlboro branding gave rise to some of Australia's most prominently recognizable race cars such as the L34 and A9X Torana, as well as the famous VK Group C "Big Banger" Commodore of Peter Brock and Larry Perkins Bathurst winning fame. As well as this, in Motorcycling Grand Prix, Marlboro sponsored the Kenny Roberts run Yamaha team in 500cc as well as one of his former rider, Wayne Rainey's team in the 250cc class. As a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. Marlboro nowadays sponsors the Ducati MotoGP team whom Casey Stoner rides for, despite as of the 2009 Grand Prix motorcycle racing season and 2010 Grand Prix motorcycle racing season, they are only allowed to brand the bikes at 1 round, in Qatar.

Marlboro cigarette also has a long history in rallying sponsorship, including with the factory World Rally Championship teams of Toyota (notably with Freddy Loix until the end of 1998), Mitsubishi (to whom Loix moved from 1999 until 2001, with the iconic livery remaining on successive Lancer Evolutions until the marque's temporary WRC withdrawal at the end of 2002), and Peugeot, from 2003 to 2005. During the 2007 GP2 Series Season, ART Grand Prix was also sponsored by Marlboro. Marlboro are generally credited as being among the most important of sponsors to the world of Formula 1 (and motor racing in general) in terms of the amount of financial backing given to various competitors. In mid-2006, special "racing editions" of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used.