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Discount Lucky Strike cigarettes are a famous brand of American cigarettes, often referred to as "Luckies". In the 1930s, Lucky Strike cigarettes were the top selling cigarette in the United States.

The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike cigarettes would later prove to be its answer to R. J. Reynolds' Camel.

In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a process touted as making the cigarette's taste more desirable.

In the late 1920s, the brand was sold as a route to thinness for women. One typical ad said, "Reach for a Lucky instead of a sweet." Sales of Lucky Strike cigarettes increased by more than 300% during the first year of the advertising campaign. Sales went from 14 billion cigarettes in 1925 to 40 billion sold in 1930, making Lucky Strike cigarettes the leading brand nationwide.

Lucky Strike cigarettes association with radio music programs began during the 1920s on NBC. By 1928, the bandleader and vaudeville producer B. A. Rolfe was performing on radio and recording as "B.A. Rolfe and his Lucky Strike Cigarettes Orchestra" for Edison Records. In 1935, ATC began to sponsor Your Hit Parade, featuring North Carolina tobacco auctioneer Lee Aubrey "Speed" Riggs (later, another tobacco auctioneer from Lexington, Kentucky, F.E. Boone, was added). The weekly radio show's countdown catapulted the brand's success, remaining popular for 25 years. The shows capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American."

The company's advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike cigarettes, including testimonials from Douglas Fairbanks concerning the cigarette's flavor.

Lucky Strike cigarettes were also a sponsor of comedian Jack Benny's radio and TV show, The Jack Benny Show, which was also introduced as The Lucky Strike cigarettes Program.

The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women, who had become an important consumer of tobacco products. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.

The message "L.S.M.F.T." ("Lucky Strike cigarettes means fine tobacco") was introduced on the package in 1955.

In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In the 1960s, filtered styles were launched in addition to a mentholated version called "Lucky Strike cigarettes Green". This time "Green" was referring to menthol and not to the overall package color. In late 2006, both the Full Flavored filtered varieties of Lucky Strike cigarettes were discontinued in North America. However, Lucky Strike cigarettes will continue to have marketing and distribution support in territories controlled by British American Tobacco as a global drive brand. In addition, R. J. Reynolds continues to market the original, non-filter Lucky Strike cigarettes in the United States. Lucky Strike cigarettes currently have a small base of smokers.

In 2007, a new packaging of discount Lucky Strike cigarettes were released, with a two-way opening which split seven cigarettes from the rest. In the same year, the company used the world's smallest man, He Pingping, in their ad campaigns.

In 2009, Lucky Strike Silver cigarettes changed their UK packets from the quintessential red design to blue, albeit with a red teaser outer covering the packet.

The cigarette brand is referenced in many modern forms of media. In the MSX2 version of the video game Metal Gear 2: Solid Snake, a fictionalized version of the brand called Lucky Striker is said to be the protagonist's favorite. In the Tom Waits song "Kentucky Avenue", the first-person speaker references his or her "half pack of Lucky Strikes cigarettes". Lucky Strikes can also be seen on a piano in Ralph Bakshi's 1981 animated film American Pop.

In the AMC show Mad Men, Don Draper (Jon Hamm) has Lucky Strike cigarettes as an advertising client for his company, Sterling Cooper. One of the key issues is the fact that advertising companies can no longer use doctor's statements to say smoking is good for you. They must find a new way to advertise cigarettes. Don comes up with the idea of advertising Lucky Strike cigarettes and not cigarettes as a whole.

Former U.S. Senator Jesse Helms handed out Lucky Strike cigarettes, which were his personal brand of choice, in his Senate office to meeting attendants until it became "utterly unfashionable."



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Lucky Strike cigarettes an American Standard for More Than Seventy-Five Years In retrospect, the Lucky Strike cigarettes line of tobacco products, owned internationally by Brown & Williamson Tobacco Corporation, a member of the BAT union of tobacco companies and successor to American Tobacco Company, seems destined to have become the American cultural icon that it is today. With its echoes of the fabled "lucky strikes" of nineteenth-century California gold prospectors, the Lucky Strike cigarettes brand and its bull's-eye logo have captured a uniquely American look and spirit for more than 75 years.

The brand name "Lucky Strike" was first registered in the United States in 1871, for R.A. Patterson's Virginia plug and pipe tobacco. After the 1865 conclusion of the American Civil War, the tobacco industry of the southern United States began a rapid rise, and Patterson, a Virginia doctor who had served in the army of the seceding Confederate States of America under the celebrated "gentleman general" Robert E. Lee, was one of the modern industry's early entrepreneurs. Tradition has it that Patterson's "Lucky Strike" tobacco's unique flavor came from the addition of Dr. Patterson's homemade cough syrup to the blend.

So, in the early years of this century, when George Washington Hill, the flamboyant president of Lucky Strike cigarettes coupons parent company, was looking for a name for a new flavored blend of burley tobacco, "Lucky Strike", with its romantic gold-rush associations as well as the suggestion of an arrow hitting "on target," was an ideal choice.

In 1917, Lucky Strike cigarettes were introduced into the American market with the soon- to-be-famous slogan, "Lucky Strike, It's Toasted!" Competitors scoffed at these advertisements - since all tobacco is dried, or "toasted," at some point in the preparation process - but the idea captured the popular imagination and "It's Toasted!" was a hugely successful slogan used for many years to come.

Indeed, in the years which followed its introduction, Lucky Strike cigarettes became - and remains - one of America's best-loved brands, in no small part due to the combined imaginative powers of C.W. Hill and advertising genius Albert Lasker, who also created that quintessentially American entertainment, the soap opera. Together, Lasker and Hill developed a series of slogans which immediately became part of the American popular culture landscape of the day. Among these mottoes were the well-known "Lucky Strike cigarettes Means Fine Tobacco," which was later abbreviated to "L.S./M.F.T." and which appeared on Lucky Strike cigarettes packets for decades.

Another celebrated slogan was "Nature in the Raw Is Seldom," which was accompanied in print advertisements by graphic and anecdotal celebrations of civilization's virtues. Other advertisements in this era featured photographs of tobacco plantations around the American South; "Lucky Strike cigarettes pays 40% more for its tobacco just to get the best leaves," read one. As with the "It's toasted!" motto, the emphasis of these campaigns was the unique quality of and special care taken in preparing Lucky Strike cigarettes tobaccos.

But Lucky Strike cigarettes are most often associated in the American mind with the especially optimistic and high-spirited period in American cultural history spanning from the glamorous late 1930s through the rugged and patriotic 1940s into the affluent and secure 1950s. Early Lucky Strike cigarettes spokespersons included numerous European women of artistic fame and high society. These elegant figures were superseded by Hollywood film stars, "America's own royalty." The lovely Jean Harlow, dramatic Joan Crawford, comic actress Myrna Loy, and the dashing Douglas Fairbanks, Jr., were among the numerous movie stars who served as glamorous spokespersons for the brand.

Al Jolson, the "father" of ail-American art form ragtime music and star of "The jazz Singer," the first-ever "talking" movie, joined actress Constance Talmadge in reminding audiences to "Reach for a Lucky Instead of a Sweet!" And, in the film classic "The Maltese Falcon," Humphrey Bogart's "hard-boiled" Detective Sam Spade smoked only Luckies. Other celebrated figures who associated Lucky Strike cigarettes with adventure in the popular imagination include Amelia Earhart, the first woman to fly solo across the Atlantic Ocean, and U.S. Navy Captain George Fried, who claimed that Luckies had helped him to maintain "nerve control" during a much publicized rescue-at-sea mission.

Also during this era, the Lucky Strike cigarettes brand sponsored "Lucky Radio Shows" featuring American composer George Gershwin and the first-ever "hit parade." Frank Sinatra, renowned singer of classics such as "You Make Me Feel So Young," "New York, New York," and "My Way," later led the "Lucky Strike cigarettes Hit Parade."

Then came World War II, and, in 1941, Lucky Strike cigarettes traded its traditional camouflage-green package for a newly redesigned white one. Since the green color of the old packaging was needed to produce army uniforms, it was said, Lucky Strike cigarettes had patriotically "donated" the color to the government for the benefit of the armed forces abroad. "Lucky Strikes," declared G.W. Hill, "have gone to war." It was a sentiment warmly received both by those going off to battle and those supporting the war effort at home.

This declaration echoed an earlier campaign on behalf of Bull Durham loose tobacco, a sister brand to Lucky Strike cigarettes. During World War I, Percival S. Hill, father of C.W. Hill and then president of Lucky Strike's parent company, had announced, in a full-page letter to the public in the Saturday Evening Post, that the U.S. government had requested that the entire output of Bull Durham tobacco be reserved for "the boys" on the front lines: "I know that you will not forget the little muslin sack - gone for the moment on its mission of hope and inspiration to our boys in the trenches," he concluded, "Bull will come back, with ribbons of honor. Have no fear."

On the other side of the Atlantic, Lucky Strike cigarettes were so popular among European and American soldiers alike that they were used as a form of currency. When doubts about the value of paper money became so acute that a quasi-barter economy developed in Europe, Lucky Strike cigarettes held their value.

The challenge of redesigning the Lucky Strike cigarettes "look" fell to noted designer Raymond Loewy. Company legend has it that G.W. Hill arrived one day unannounced at Loewy's office. Without even taking off his hat, Hill declared, "I've heard that you don't like the Lucky Strike cigarettes package, and, what's more, that you think you can design a better one. I just don't believe it." Loewy replied, coolly and simply, that he would be happy to bet $50,000 on his ability to create a new and improved package for Lucky Strike cigarettes products.

After the two traded further jibes, Loewy delivered on his promise, impressing Hill and creating an American classic. The original green was replaced by a pure white suggesting the purity and freshness of the package's contents. On this background, Loewy placed the famous bull's-eye design, a red circle surrounded by olive green and black rings. Ingeniously, Loewy insisted that this design appear on both sides of the package, so the brand's unique logo could be seen, no matter which way the pack lay or was displayed.

By the 1940s, Lucky Strike cigarettes were probably the most recognizable brand on the tobacconist's shelf. The subject of a 1938 book entitled The Story of Lucky Strike cigarettes, Luckies became so familiar that the pack was even the subject of a painting by noted American artist Stuart Davis. It is no surprise, then, that a number of other products, including other cigarettes, tried to copy its distinctive style, most often by using the striking bull's-eye image. One imitator used a graphic almost identical to the Lucky Strike cigarettes bull's-eye with a satirical version of the "It's Toasted!" slogan: "Hotter than a Firecracker!" This imitator relied on the company's good humor for protection, but others were not so fortunate, like Lucky Strike cigarettes Toilet Paper!

The real Lucky Strike cigarettes pack, containing one of the eight varieties of Lucky Strike cigarette currently available, has been sold more than fifty billion times around the globe, from Kansas to Kazakhstan, from Arizona to Azerbaijan, and has been supported by advertising reflecting the brand's distinctive American heritage. No wonder 97 percent of Americans asked - and millions of others all over the world - are so familiar with the Lucky Strike cigarettes brand! The Lucky Strike cigarettes brand is the property of Brown & Williamson Tobacco Corporation, Louisville, Kentucky, USA, a member of the BAT union of tobacco companies and the successor to the American Tobacco Company.

Lucky Strike Cigarettes Timeline

• Cellophane wrapper and pull tag were introduced in 1935.
• Lucky Strike cigarettes created a program called "Your Hollywood Parade" which was in conjunction with Warner Brothers. Stars on the program were Jean Harlow, Joan Crawford, Myrna Loy and Douglas Fairbanks Jr. These stars also did endorsements in print adverts for the brand.
• 1940 - Lucky Strike cigarettes had a huge stand at the World's Fair in New York. Visitors were shown the blending and rolling processes that went into the production of Luckies.
• 1940 - Lucky Strike cigarettes sold more than Camel cigarettes, Chesterfield cigarettes and Philip Morris put together.
• Since its earliest days, the Lucky Strike cigarettes pack had been dark green in color. But as war raged across the world in the 1940's, chromium - the essential ink base of green -became available only to the military, requiring Lucky Strike cigarettes to rethink its product packaging.
• 1941 - Raymond Loewy redesigned the Lucky Strike cigarettes pack putting the characteristic bull's-eye logo on a clear white background.
• 1942 - Lucky Strike cigarettes "donates" its characteristic green color from the pack to the war effort. Used the donation as an advertising slogan - "Lucky Strike cigarettes Green has gone to War" - to announce its new pack.
• Luckies became almost a kind of currency during the war because of shortages and rationing.
• 1943 - Advertising Research Foundation named Lucky Strike cigarettes ads as one of the 10 most-read ads in America.
• Production processes the company used were described as a "fetish of quality," and this was used in ads in the early 1940's.
• 1944 - Maintained their premium position through emphasizing the quality of the tobacco leaves, using the slogan "Lucky Strike cigarettes Means Fine Tobacco - L.S./M.F.T." in their advertising campaign.
• 1948 - Sponsored big-time college football on TV. Around this time, a new slogan, "Be Happy - Go Lucky," was introduced. "It's all a matter of taste" was also introduced.
• 1950 - Lucky Strike cigarettes sponsored a TV show called "Your Lucky Strike cigarettes Theater."
• 1985 - Lucky Strike cigarettes sponsors World Championship Motorcycle Grand Prix Racing team.
• 1987 - Keith Haring, a top U.S. graffiti artist, was commissioned by B&W to make four renderings of the Lucky Strike cigarettes logo.

Outlined below are some highlights of Lucky Strike cigarettes rich brand heritage. We hope this information will help inspire thinking for promotion ideas that are relevant to the brand and to the consumer. Remember, the challenge lies in how to make these brand heritage facts contemporary and interesting to the ASU 30.

• The Native American Chief who was responsible for selling Lucky Strike cigarettes the Virginia land rich enough to grow the smoothest burly leaf was Powhattan. In honor of this, it was decided that a portrait of Chief Powhattan would adorn every pack, which it does to this day. Powhattan also fathered a notably famous daughter - Pocahantas!
Lucky Strike cigarettes began its illustrious life way back in the 1870's not as a cigarette, but as sliced plug tobacco. Much favored by the gold prospectors of the time, it came in a sturdy metal tin.
• Lucky Strike cigarettes trademark was registered by R.A. Patterson in 1871.
• George Washington Hill to his father Percy: "You know there is something in that process of Charlie Penn, and I cannot it... He cooks it, cooks the tobacco." Cerson Brown walked into the room at that moment and said, "That is it, it is toasted."
Lucky Strike cigarettes ads of the times said: "What cooking does for raw potatoes, it does for' raw' tobacco - gives flavor." (This heritage fact works well for culinary and restaurant tie-ins).
• Vincent Riggio of American Tobacco introduced the concept of point-of-sale communication into shops in the 1920's.
• 1920 - Lucky Strike cigarettes hit national distribution in the States. Lucky's salesmen were given exact routes as well as Model T Fords for transport.
• As the Roaring Twenties got under way, advertisers were forced to dream up ever more imaginative ways of selling their products. One example of this was how George Washington Hill hired airplane skywriters in 1923 to write "Lucky Strike" two miles high in the sky in over 122 U.S. cities.
• 1922-1950 - Before TV, videos, etc., radio was the media hit. Lucky Strike cigarettes ruled the air during this time with its cutting-edge radical radio show, "Your Hit Parade", which featured the mega music stars of the day. Frank Sinatra got his big break by appearing on this program.
- Celebrated figures who associated Lucky Strike cigarettes with adventure included Amelia Earhart, the first woman to fly solo across the Atlantic Ocean.
• American crooners made Lucky Strike cigarettes a household name. Al jolsen, the "father" of the ail-American art form of ragtime music and star of "The jazz Singer", smoked Luckies.