• 22.12.2012 Berryville Bust Part Of $33M Cigarettes Sting

    A Federal Grand Jury sitting in the United States District Court for the Western District of Virginia in Harrisonburg has indicted dozens of individuals for conspiring to traffic in contraband cigarettes, money laundering and a variety of related charges.The defendants were charged by the grand jury in four separate indictments returned under seal on February 17, 2011, August 3, 2011 and October 6, 2011. Those indictments were unsealed earlier this week following the arrest and initial court appearances by the defendants.The charges are the result of a three-year investigation by the United...

  • 20.11.2012 Covenant Kicks The Habit

    Amy Olson-Yarbrough was tired of being a prisoner to tobacco."I decided I didn't want cigarettes to control my life any more," Olson-Yarbrough said. "When you're a smoker you have to figure out where you're going to be able to smoke cigarettes next, how long until my next cigarette, how am I going to hide it from my kids . . ."So, on Nov. 23, 2010, Olson-Yarbrough - a pack-a-day smoker who had been at it for close to two decades - quit smoking cigarettes.Now, Olson-Yarbrough can't stand anything about it."The smell of buy cigarettes really nauseates me," she said. "I'll never go back to...

  • 18.10.2012 No-smoking Policy For New Hires

    Should smokers who want to work for the county be forced to sign a pledge they will quit smoking cigarettes — and then be required to follow through before starting work?Should they pay more for their health-care coverage if they don’t keep the pledge, or decline to sign it?Is it discrimination for government not to consider smokers to fill open positions?The Muscatine County Board of Supervisors decided to have the county’s Health and Safety Committee study the issue, which was brought up by Sheriff Dave White at the Board’s regular meeting Monday.White told the Board he’s heard...

  • 10.09.2012 Court Upholds Big Award In Smoker's Case

    A state appeals court upheld $13.8 million in punitive damages against Philip Morris on Wednesday for the addiction and death of a 45-year cigarette smoker, saying the company's decades of concealment and lies about the dangers of its products were "extremely reprehensible."In a 2-1 ruling, the Second District Court of Appeal in Los Angeles affirmed a verdict by a Los Angeles County jury in the case of Betty Bullock of Newport Beach (Orange County). Bullock had started smoking cigarettes Marlboros in 1956, at age 17, and quit in 2001 after she was diagnosed with lung cancer, two years...

  • 09.09.2012 California Court Approves 16:1 Punitive Damage Award

    Corporate America has pushed hard for years to hold the line on punitive damages, with some successThe Supreme Court has ruled that excessively high punitive damage awards, designed to punish defendants for particularly egregious behavior, can violate the Due Process clause. And the California Supreme Court had held that punitive damages typically should not be more than nine to ten times the size of damages awarded to compensate injured parties.But in a smoking cigarettes case against Philip Morris, a California appellate court yesterday signed off on punitive damages that were 16 times...

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Discount LD Cigarettes(short for Liggett Ducat, the original manufacturer) is a brand of cigarette owned by Japan Tobacco. It was first launched in Russia in 1999 and quickly became Russia's number one cigarette brand. LD cigarettes were bought by the Gallaher Group in 2000, which in turn was acquired by JTI in 2007. According to the JTI website, the brand is currently sold in over 30 countries.



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Although several stories have circulated over the years about the origin of this slogan, the version described in Nannie Tilley's book (page 223) is the most widely accepted.

Some golfers ran out of cigarettes while playing and sent a caddy to get some. While he was gone, one of the golfers remarked that, "I'd Walk a mile for a Camel." It just so happened that the man (Martin Francis Reddington) in charge of Camel's outdoor ad account was among the golfers and overheard the remark. He took the idea and used it on posters, a popular ad medium at the time.

The ads were used from 1921 until about 1923. While a series of ads using the slogan appeared, perhaps the most memorable is the one shown below. In addition to the English version, the ad appeared in a variety of other languages because there were such large numbers of immigrants coming to the U.S. al the time.

By 1924 other ad executions that emphasized social gatherings and sporting events began displacing the "mile" ad.

In 1967 the ad theme was revived with a humorous twist as shown below. Variations on this execution ran through 1971.

As the above execution began to fade, the original slogan was used as minor sub copy in subsequent Camel ad campaigns. Also, beginning in 1971 and continuing until 1975, ads used a variation of the slogan such as:

- Would he walk a mile for me?
- Today, a man needs a good reason to walk a mile. Start walking.

Interest in collecting tobacco memorabilia has continued to keep original slogan a popularly recognized phrase for discount LD cigarettes.