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Discount Gauloises Cigarettes Coupons


Discount-Cigarettes.US is the premium store for American smokers seeking to buy discount Gauloises cigarettes online. Order Gauloises cigarettes with us and you'll receive promotional coupon code (6% OFF) for the next purchase of your favorite cigarette brands. Enjoy Gauloises cigarettes shopping and save money for the next order. Gauloises cigarettes coupons expire after 30 days once payment transaction is completed.

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Discount Gauloises Cigarettes are a brand of cigarette of French manufacture. It is produced by the company Imperial Tobacco following their acquisition of Altadis in January 2008.

Traditional Gauloises cigarettes were short, wide, unfiltered and made with dark tobaccos from Syria and Turkey which gave off a strong and distinctive smell.

Gauloises cigarettes first appeared in 1910. The brand is most famous for its cigarettes' strength, especially in its original unfiltered version and 40 years later filtered Gauloises cigarettes appeared. In 1984 the brand was relaunched to an American type blend of tobacco and renamed Gauloises Blondes cigarettes. Lower tar versions of Gauloises cigarettes are also available, sold in red and golden/white packets.

Between the World Wars the smoking of Gauloises cigarettes in France was considered patriotic and an affiliation with French "heartland" values. The brand was associated with the cigarette-smoking poilu (a slang term for the French infantryman in the trenches) and the resistance fighters during the Vichy Regime. Their slogan is "Liberté toujours" (Freedom forever). The brand was also linked to high-status and inspirational figures representing the worlds of art (e.g. Pablo Picasso) and the intellectual elite (e.g. Jean-Paul Sartre, Albert Camus and Jean Baudrillard) and music (Jim Morrison). Henri Charrière, French author and convict, repeatedly references the smoking of Gauloises cigarettes in his autobiography Papillon.

George Orwell also mentions that he smokes the brand in Down and Out in Paris and London. This, together with the romantic associations of France, made Gauloises cigarettes coupons a popular brand among some writers and artists: Ian Fleming's hero, James Bond, smoked Gauloises cigarettes (but Bond's preference remained for his custom-ordered cigarettes from Morland's Special Blend of Grosvenor Street); in practically every story and novel written by Julio Cortázar set in Paris, the protagonists smoke Gauloises cigarettes; they also appear in the Roman Polanski film The Tenant and in John le Carré's book Smiley's People. John Lennon was a noted smoker of Gauloises Bleues cigarettes. Smoking Gauloises cigarettes is also mentioned in the teen series Gossip Girl. The helmet of French comic strip character Asterix was based on the cigarette logo.. Fictional Detective Sergeant Mort Cooperman smokes Gauloises cigarettes in several mystery novels by Richard "Kinky" Friedman.

Smoking Gauloises cigarettes were also promoted as a contribution to the national good: a proportion of the profits from their sale was paid to the Régie Française des Tabacs, a semi-governmental corporation charged with controlling the use of tobacco, especially by minors, and directing its profits towards socially beneficial causes. The designers of the traditional Gauloise packet reinforced national identity by selecting a peculiarly French shade of blue (like the blues later used in the work of French artist Yves Klein).

The cigarette was manufactured by Seita but 1999 proved to be a landmark year. The legal difficulties crystallised when a French health insurance fund filed a 51.33 million franc lawsuit against four cigarette companies, including Seita, to cover the estimated and continuing costs of treating the illnesses linked to cigarette smoking. This was followed by an action filed by the family of a deceased heavy smoker and the French state health insurer, Caisse Primaire d'Assurance Maladie, claiming compensation for the cost of the deceased's medical treatment and for producing a dangerous and addictive product. Consequently, brand management was assigned to Altadis, with joint French and Spanish ownership, and this company continued manufacture and international distribution until its acquisition by Imperial Tobacco.



Discount Gauloises Cigarettes Coupons


Daniel Bonnemaison, Marketing Manager of the cigarette division of Seita, glanced from the window of his office near the quai d'Orsay in Paris as the "Bateaux Mouches" navigating the Seine caught his eye. There were only three months left to prepare the April 1, 1985 launch in Switzerland of Seita's new cigarette, "Gauloises Blondes cigarettes". Back in September, 1984, six months before the launch, he had been faced with a startling but challenging realization: in spite of the highly successful introduction of the brand in France, i.e. 4% market share in less than one year, a major element of his marketing mix, the French advertising campaign, did not seem to he appropriate for the international market in addition to Switzerland.

Seita was investigating the possibility of introducing its new cigarette in Belgium/Luxembourg, West Germany and Italy. The date scheduled for the Swiss launch could not be changed since media space (newspapers, magazines, billboards and cinemas) had been reserved so Bonnemaison had staged a stiff competition between four advertising agencies, for campaign proposals from which the final advertising theme would be developed.

Back in 1981, considering the shrinking world consumption of dark tobacco and the trend toward blond cigarettes. Rene Bornstein. Seita Cigarette Division Manager, and Daniel Boimemaison came to the conclusion that if Seita was to maintain or strengthen its international position, it had to launch a new blond cigarette. At the time, Seita marketed four major blond cigarette brands: Royale, launched in 1956 and redesigned in 1978: Fine, launched in 1981 and geared specifically to the African market: News, launched in France in 1980 with the concept of the international reporter: Fall Mall under manufacturing license from American Tobacco, a division of American Brands Inc. The major Seita blond tobacco products marketed in 1984, connoted ruggedness, an older France ("It's Dad's cigarette"), a world of passive, dutiful and solitary manual workers, e.g. street sweepers, miners.

The universe of the discount Gauloises cigarettes smoker was perceived as being sad, dirty, cold, boring and poor: "It's the cigarette for those who can't afford blond cigarettes". Those with the strongest feelings against the dark Gauloises cigarettes product considered it malodorous and too strong to smoke. Blond cigarettes however, were associated with sophistication, refinement (e.g. Dunhill) and adventure, escape (e.g. Marlboro, Camel, in spite of all these positive connotations however, the blond cigarettes generated a certain uneasiness since due to their attractiveness, the smokers felt they could be more easily seduced. Blond cigarettes were therefore perceived as more harmful.

The young French smokers felt strongly attached to Gauloises cigarettes and the values the brand represented, i.e. roots, family and tradition. The brand was considered natural, authentic, virile and a symbol of the "forbidden fruit" since it represented the adult world. Its tobacco, package and image however, did not correspond to their more modern values and lifestyles. The young French smoker had therefore no choice but to escape to the worlds of the imported blond cigarettes.

Seita management then concluded that there was a niche for a new Gauloises cigarettes that would both speak the language of young smokers and represent their values. The new cigarette, called "Gauloises Blondes cigarettes", was launched in France on April 1, 1984 as a long, filtered, blond cigarette with a strong rich aroma, in a hard pack. In opposition to traditional blond cigarette color codes, i.e. red and white like Marlboro and Winston, or black with white and gold like John Player Specials, the color blue, which was the predominant color code of Seita dark tobacco brands was retained along with the popular "Gauloises cigarettes" (Gallic) helmet, the international symbol for the Gauloises cigarettes brand and France.

A variety of advertising ideas emphasizing escape, contemporary city life, the avant-garde, the future, and the sun were considered before the "Carrement insense!" campaign was selected to convince young blond tobacco smokers that the new brand had been developed specifically for them and that the old Gauloises cigarettes brand was "moving up to the present".

When Gauloises Blondes cigarettes broke cigarette launch records and brought the company's blond tobacco cigarette market share in France up from 13.6% in 1983 to 17.6% in 1984. Seita management knew it was time to go international. Michel Katlama. International Marketing Manager, planned to full, surprising, humoristic, gay and aesthetic facets. It was described as "inspiring exploration" which might explain the strong associations with the Marlboro and Camel worlds. The picture of the upsidedown pyramids spontaneously created the idea that Gauloises cigarettes were made of blond tobacco.

The tones of the picture, i.e. yellow on a background of sky blue, were a good match with the golden color of the cigarettes and the blue of the package. , Although this ad created the intended shock, it was not as obvious a representation of the discount Gauloises Blondes cigarettes smoker's values and lifestyle as the Marlboro cowboy or the Camel explorer. The "Drive-in" visual failed to convey the message "Carrement Insense" since the consumers' attention was drawn predominantly to the couple kissing on the screen. The love scene was considered "retro", shallow and affected. Those who noticed that the drive-in was on the water found the idea pleasant, but too extravagant, ostentatious and inconsistent with their image of the product.

Discount Gauloises cigarettes were known both in Dutch-speaking and French-speaking Belgium as a strong, virile, dark cigarette, strongly anchored in its image of hard work and history like the Belgian national cigarettes St. Michel and Belga. Both for the Walloons and the Flemish, blond tobacco cigarettes were synonymous with, young and more sophisticated brands. The Gauloises Blondes cigarettes concept developed from these two contradictory poles was perceived as both a new variety of Gauloises cigarettes and a "nonsensical" blond cigarette, more astonishing, new and less virile than Marlboro. The Flemish did not associate the term blond with a kind of tobacco but with "an image" of feminine and natural blondness. For the Walloons, the association with a cigarette was very strong. The package was considered attractive and unusual (blue packs were rare). It reinforced the idea of a discount Gauloises cigarettes that was unexpected but that did not deny its dark tobacco origins.

In French-speaking Switzerland the image of Gauloises cigarettes were ambivalent. It was that of a dark tobacco cigarette, associated with the image of an artistic and intellectual France but it was also that of a harsh cigarette associated with a commonplace, rigid and old-fashioned country. The same ambivalence could be found in connection with Gauloises Blondes cigarettes: it was both a new blond tobacco cigarette, relaxed and fashionable but some also perceived it as a compromise or a fake. The class and aesthetic strength of the pack were considered attractive, and the taste in German-speaking zonality and lifestyle. In Italy, it was more a show of power, the assertion of belonging to an elite or an imposition of virility. Motivations associated with discount Gauloises Blondes cigarettes in Switzerland differed: for the German-speaking Swiss, a Gauloises Blondes cigarettes smoker was driven by a superiority complex whereas the French-speaking Swiss saw in Gauloises Blondes cigarettes the possibility of enjoying a refined or relaxed lifestyle.

In October, 1984, considering both the results of these studies and the rapidly approaching deadline for submission of an international campaign to Seita's partner firms handling the launch in their respective countries, Bonnemaison called a meeting with his international and French marketing managers, Michel Katlama and Pierre Bruneau. The three decided to request proposals from four different French advertising agencies that would be informed they were competing with each other. They developed a brief geared specifically to the international launch of discount Gauloises Blondes cigarettes. In addition to the general context of the situation and Gauloises Blondes cigarettes international advertising objectives, it provided concise summaries of the four tabacco markets concerned, i.e. Belgium/Luxemburg, Italy, Switzerland and West Germany.

The agencies contacted were Dupuy Saatchi & Saatchi Compton. the agency that created the French "Carrement Insense" campaign, two others, CFRP and Alice, that worked regularly with Seita and one outsider, Publicis. Twenty different campaigns were submitted. These were analyzed in depth by a team combining the Seita International Marketing group, the European Zone branch of Seita's Foreign Markets Department and the French Marketing group, and consisting of all the managers involved in the marketing of discount Gauloises cigarettes either in France or abroad. By November, 1984. 15 of the 20 campaigns submitted had been eliminated.

The major European and African markets are rapidly shifting from dark to blond tobacco. Gauloises cigarettes, a brand that developed in the dark tobacco sector, mainly in its filterless version, has decided to concentrate on blond tobacco. Its mix both respects traditional blond codes and conserves the attributes of the original product. Gauloises Blondes cigarettes has been launched successfully in France and will be launched on major European markets in 1985.

Discount Gauloises cigarettes are well known outside France but the brand's image is strongly associated with a French dark tobacco product. French product; unlike many luxury French products exported, the Gauloises cigarettes product is less international than typical or even exotic. Dark tobacco product: the taste for it is not easily acquired. It is considered strong and good by those who like it but malodorous and unsmokable by those who don't blond tobacco smokers in particular.

The advertising campaign must make the new Gauloise Blonde accessible to blond tobacco smokers, i.e. emphasize the international aspect over exoticism, prestige over low-class, the new blond taste over the old dark connotations.

The advertising objective is to make consumers perceive Gauloises Blondes cigarettes as an alternative to the leading blond tobacco cigarettes on the market by asserting its status and individuality as a major brand.

Gauloises Blondes cigarettes are a French, blond tobacco, filtered cigarette with a distinctive taste, a moderate price, and a pack that sets it apart from other cigarettes. The pack adopts traditional blond codes, i.e. hard pack but resembles the original Gauloises cigarettes brand in appearance: blue - helmet. The blue color code of the dark Gauloises cigarettes product has been kept but its shade and underlying darkness imply the brand's "qualitative leap". The helmet has also been kept but bears an additional warm note of color. As another indication of the change in discount Gauloises cigarettes, the brand's styling has been simplified, making it more legible and sophisticated.