• 22.12.2012 Berryville Bust Part Of $33M Cigarettes Sting

    A Federal Grand Jury sitting in the United States District Court for the Western District of Virginia in Harrisonburg has indicted dozens of individuals for conspiring to traffic in contraband cigarettes, money laundering and a variety of related charges.The defendants were charged by the grand jury in four separate indictments returned under seal on February 17, 2011, August 3, 2011 and October 6, 2011. Those indictments were unsealed earlier this week following the arrest and initial court appearances by the defendants.The charges are the result of a three-year investigation by the United...

  • 20.11.2012 Covenant Kicks The Habit

    Amy Olson-Yarbrough was tired of being a prisoner to tobacco."I decided I didn't want cigarettes to control my life any more," Olson-Yarbrough said. "When you're a smoker you have to figure out where you're going to be able to smoke cigarettes next, how long until my next cigarette, how am I going to hide it from my kids . . ."So, on Nov. 23, 2010, Olson-Yarbrough - a pack-a-day smoker who had been at it for close to two decades - quit smoking cigarettes.Now, Olson-Yarbrough can't stand anything about it."The smell of buy cigarettes really nauseates me," she said. "I'll never go back to...

  • 18.10.2012 No-smoking Policy For New Hires

    Should smokers who want to work for the county be forced to sign a pledge they will quit smoking cigarettes — and then be required to follow through before starting work?Should they pay more for their health-care coverage if they don’t keep the pledge, or decline to sign it?Is it discrimination for government not to consider smokers to fill open positions?The Muscatine County Board of Supervisors decided to have the county’s Health and Safety Committee study the issue, which was brought up by Sheriff Dave White at the Board’s regular meeting Monday.White told the Board he’s heard...

  • 10.09.2012 Court Upholds Big Award In Smoker's Case

    A state appeals court upheld $13.8 million in punitive damages against Philip Morris on Wednesday for the addiction and death of a 45-year cigarette smoker, saying the company's decades of concealment and lies about the dangers of its products were "extremely reprehensible."In a 2-1 ruling, the Second District Court of Appeal in Los Angeles affirmed a verdict by a Los Angeles County jury in the case of Betty Bullock of Newport Beach (Orange County). Bullock had started smoking cigarettes Marlboros in 1956, at age 17, and quit in 2001 after she was diagnosed with lung cancer, two years...

  • 09.09.2012 California Court Approves 16:1 Punitive Damage Award

    Corporate America has pushed hard for years to hold the line on punitive damages, with some successThe Supreme Court has ruled that excessively high punitive damage awards, designed to punish defendants for particularly egregious behavior, can violate the Due Process clause. And the California Supreme Court had held that punitive damages typically should not be more than nine to ten times the size of damages awarded to compensate injured parties.But in a smoking cigarettes case against Philip Morris, a California appellate court yesterday signed off on punitive damages that were 16 times...

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Discount Chesterfield Cigarettes are a brand of cigarette made by Altria. It was one of the most recognized brands of the early 20th century, but sales have declined steadily over the years. It was named for Chesterfield County, Virginia. Chesterfield cigarettes are still being made today; it is still popular in Europe, but has been absent from U.S. advertising for many years.

For many years Chesterfield cigarettes were produced by the Liggett & Myers Tobacco Company. In 1999, Liggett sold the L&M cigarettes, Lark and Chesterfield cigarettes brands to Philip Morris Companies Inc., now known as the Altria Group.

Discount Chesterfield Cigarettes Coupons

Chesterfield cigarettes coupons world as represented by range of 18 photographs was clearly appealing and evocative across all markets. Responses across all pictures were examined with an eye toward understanding characteristics of pictures. Described as "most" and "least" interesting. Importantly, same patterns emerged across markets. Clearly, the "most interesting" visuals were those which stimulated the viewers' curiosity thus, facilitating viewer involvement.

Two key characteristics distinguished these visuals:
1. Overt or implied adventure/excitement
2. Sense of mystery/intrigue/the unknown

Viewers, involvement evident by their explanations of "most interesting" pictures also, their attention to detail was remarkable.

Visually, the Chesterfield cigarettes world was appealing to target consumers in different parts of the worldadventurous, intriguing, somewhat ambiguous situations were particularly appealing and involving.

Perceptions of character:
Overall, brand image communication was very favorable and consistent across markets described as male around 30 and involved in atypical, creative field.

Writer archaeologist government agent designer photo journalist engineer architect pilot stock broker: personality defined by following characteristics:
• Adventurous/risk taker
• Independent/self-confident/unconventional
• Approachable/easy going
• Tough/macho/leader
• Sophisticated

Most felt the character was American, others said European:
"His travels have taken him to Saudi Arabia, but I think he is originally from the states, Americans tend to be more adventurous than Englishmen or Europeans".

Across markets, reactions to the discount Chesterfield cigarettes image were very favorable his lifestyle and independent approach to life were particularly appealing and aspirational:
"He lives life on his own terms… in control. I would like to be as free and unconstrained as he is. I really admire that sort of individualism and lifestyle".

"He is an individual who travels around the world doing his own thing. He is footloose and fancy free. I would certainly like to be him".

"I like him very much, he is doing what I would love to do, relaxing, getting away from it all".

"He is a hero and has a free and unconstrained life, I would like to be him".

"I like it that he is a man who knows what he wants, he doesn't compromise".

"I like him because he does what he wants".

"I like it that somebody who smokes stands by it and does not try to hide it, he does not allow himself to be driven into a corner on account of his smoking".

Perceptions of Chesterfield cigarettes image/character were very favorable and appealing profile:
Adventurous/bold, Independent/unconventional, Approachable/easy going, American.

Target would like to: self-confidence, assertiveness, independence, being in control, consistent with personal development of emerging young adults.

Judgmentally, Chesterfield cigarettes shares many strengths of Marlboro image but is distinct past research and Chicago pilot provide insights:
Marlboro cigarettes: a uniquely American, mythical adventurer
Chesterfield cigarettes: an international adventurer

"Marlboro cigarettes and Chesterfield cigarettes have the same personality, both are outdoorsmen, living how they want to with no restrictions on their lives, Marlboro, however, is more American while Chesterfield cigarettes are more continental".

"Marlboro is a cowboy in Marlboro country, outdoorish, challenging nature, climbing mountains. Chesterfield cigarettes are a sleuth, mysterious, adventurous, involved in international intrigue... An Indiana Jones type".

"Marlboro man is an unsung hero, he's more classic, and he relates more to America. The other guy is worldlier".

"Marlboro is more adventurous but stays close to home. The other guy would be far away traveling an independent type of adventurer".

"Marlboro represents America. This guy is eastern more visual, more mystery".

Across markets, perceptions of the product were positive and appealing two product impressions were communicated:
• Full flavor/strong:

"A good strong cigarette of quality which appeals to the young and dynamic"
"It's a strong cigarette"
• Distinctive because of unique blend

"A blend of the best of two tobaccos, appealing to both easterners and westerners"
"The kind of cigarette that adventurers would prefer—strong, appealing, a different cigarette altogether"
"I smoke Camel, it is also a blend of tobaccos. I think this one would be different"

Research focused our judgment and provided direction regarding portrayal of the discount Chesterfield cigarettes world and definition of character — most appealing/involving aspects of Chesterfield cigarettes world visually convey sense of adventure/intrigue:
• Enough ambiguity or unresolved events to capture the imagination/involve the viewer— like Marlboro, image of character combines aspirational and approachable characteristics
• Approachable: easy going/friendly
• Aspirational: adventurous/independent/ sophisticated

However, needs to pursue international adventures to distinguish from Marlboro Oriental-American idea has potential to establish a powerful new position for Chesterfield cigarettes that is meaningful to target worldwide — consistent with strategic objectives, approach can project independent, unconventional brand image which is most appealing in the context of adventurous, intriguing exotic non-American environment.