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Discount Camel cigarette is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Early in 2008 the blend was changed as was the package design.

History Of Camel Cigarettes


Richard Joshua Reynolds started in the discount cigarettes business in 1870, producing chewing discount cigarettes. Threatened by predatory pricing by the American Tobacco Co., Reynolds sold his company to James Buchanan Duke. By 1910, American Tobacco Co. controlled more than 80 percent of the American discount cigarettes market.

During this time, Reynolds was concentrating on developing a national brand of smoking discount cigarettes. The result was Prince Albert. From 1907 to 1911 U.S. sales of discount cigarettes soared from 250,000 to 14- million lbs. Reynolds regained his company in 1911, as a result of American Tobacco's breakup on grounds of antitrust. Prince Albert allowed Reynolds to establish RJR in the smoking discount cigarettes marketplace and position the company before this inevitable break-up. He decided to enter the discount cigarettes market and began to develop blended-tobacco discount cigarettes that would hit the market in 1913. The results of his effort were: Reyno cigarettes, a straight Flue-Cured brand; Osman cigarettes, a pure Turkish blend, Red Kamel cigarettes, a Turkish brand with filters made from cork; and Camel cigarettes, an experimental brand made from a blend of domestic and Turkish tobaccos. Aside from Camel cigarettes, Reyno cigarettes remained on the market the longest, ceasing production in 1946. Red Kamels cigarettes were discontinued in 1936 (but re-launched nationally in 1997). Osman cigarettes, the least popular brand of the group, was discontinued in 1915.

Discount Camel Cigarettes Coupons


In order to beat his competitors with his new Camel cigarettes brand, Reynolds used different strategies than were the norm — he priced his product lower than the competition and chose not to include premiums or coupons with his superior-quality brand. Reynolds knew the Camel cigarettes brand needed to show adult discount cigarettes smokers that it was a superior-quality product. The company decided that the best way to accomplish this was through its packaging design. RJR determined that a camel would represent his Turkish and domestic blend. The search was underway for a drawing that would bring the beast to life on the front of the pack. In the end, however, the camel chosen for the cover was from an actual photograph taken of Old Joe, a camel on display at the Barnum & Bailey Circus in Winston-Salem.

RJR had found an icon for its packaging, but needed a way to promote Camel cigarettes on a national basis. In 1913, the entire country saw three-day teaser ads in local papers that read, simply — "The CAMELS are coming!" The ads peaked the curiosity of the general public, who incorrectly assumed that live camels were set to appear in their towns. Instead, on the fourth day, the final ad unveiled a new brand of cigarettes — "The CAMELS are here." That same year, the Saturday Evening Past printed its first cigarette advertisement, a two-page Camel cigarettes promotion. Soon the ads were everywhere, on billboards and posters along the sides of roads, and on the sides of buildings.

The campaign, worked and Camel cigarettes gained national exposure that resulted in tremendous product sales. In 1914, RJR sold 425 million discount cigarettes. By 1921 sales had risen to more than 18 billion cigarettes—half of the discount cigarettes smoked in. the U.S. Reynolds quickly established Camel cigarettes as an innovative brand through the introduction of the American Blend — the first manufactured blend of Turkish and Domestic tobaccos - and the design of a cellophane cover that kept the cigarettes fresh until they reached the consumer. The brand also used new areas of advertising to get its message to the discount cigarettes smoker — sponsorship of the Camel Cigarettes Pleasure hour and the Camel Cigarettes Caravan (with Benny Goodman) radio shows in the 30s.

During World Wars I & II, Camel cigarette was the most popular cigarette among GI's. Customers were able to send Camel cigarettes to servicemen just by filling out a form at their local retailer. Because of Camel cigarettes availability, soldiers came home with a loyalty to the brand that resulted in Camel cigarettes being the leading brand in the nation. Camel cigarettes still holds the record for the most discount cigarettes sold domestically in a single year — 105 billion sticks in 1952.

Over the years, the Camel cigarettes pack acquired a mystique of its own. People saw images — a woman, a lion and so forth — in the illustration of Old Joe. Others liked to demonstrate how the word "CHOICE" reads the same in the mirror as it does on the label. There were parlor and bar games such as count the "e's" or the "t's" on the back panel or count the camels; some thought there was one behind the pyramid. The package had even, attained a kind of spiritual honor when a United States congressman, at an audience with the Pope, accidentally held a pack of Camel cigarettes along with some medals as they were blessed by the Pontiff.

In 1958, Reynolds decided to change the packaging. "Just a few minor changes in the familiar camel cigarettes and the pyramid symbol to modernize the 45-year old design," was the official description. But discount cigarettes smokers raised the roof when they found out. Many concluded that the omission of the phrase "Turkish and Domestic Blend" meant that their favorite discount cigarettes formula had been tampered with.

History Of R.J. Reynolds


1874: Richard Joshua Reynolds, 24, arrives in Winston, a town with unpaved roads, population, about 400.

1875: Reynolds starts R.J. Reynolds Tobacco Go. by building The Old Red Factory, which in its first year, produces 150,000 pounds of discount cigarettes used mainly for chewing discount cigarettes products.

1890: R.J. Reynolds Tobacco is incorporated in North Carolina.

1913: Reynolds Tobacco introduces Camel cigarettes.

1923: Camel cigarettes accounts for almost half of U.S. discount cigarettes sold.

1939: Reynolds Tobacco headquarters building is completed. Later, the building becomes the model for Empire State Building.

1954: Winston Cigarettes, the nation's first major filtered cigarettes, is introduced.

1956: Salem Cigarettes, Reynolds' first menthol cigarette, is introduced, in competition with B&W's Kool cigarettes.

1969: Reynolds buys Sea-Land, a shipping company, and Aminoil, an oil company.

1984: Reynolds spins off Sea-Land and sells Aminoil.

1985: Reynolds buys snack-food giant Nabisco to form RJR Nabisco in a $4.9 billion deal, the largest merger outside the oil industry at that time.

1986: Ross Johnson, former Nabisco GEO, takes over as RJR's CEO.

1987: RJR announces headquarters move to Atlanta.

1988: Reynolds celebrates the 75th anniversary of Camel cigarettes by launching the "Joe Camel" campaign.

1989: RJR goes private in a $25 billion deal, the largest corporate takeover at the time.

1991: RJR goes public for the second time.

1997: Reynolds retires Camel cigarettes "Joe Camel" campaign.

1998: Tobacco industry agrees to pay $206 billion over 25 years to settle 46 states' claims.

1999: RJR sells its international discount cigarettes business to Japan Tobacco for $8 billion. R.J. Reynolds Tobacco Co. becomes a stand-alone, publicly-traded company. Camel cigarettes launches its "Pleasure to Burn" campaign.

Camel Cigarettes Manufacturing


Tobaccoville, RJR's largest and most modern discount cigarettes production facility, began production in 1986. The 26-acre complex has a two million square foot production building which adjoins an administrative building. It also houses a 200,000 square foot power plant that produces power for all the manufacturing facilities and sells excess capacity to Duke Power Company. The production facility is totally automated — every piece of equipment is computer-controlled — ensuring the production of the highest quality discount cigarettes. At full capacity, the Tobaccoville plant is able to produce 110 billing discount cigarettes a year.

Forming The Camel Cigarettes Rod


Once the appropriate domestic and Turkish tobaccos have been selected, blended, the tobacco, now referred to as "cigarette cut-filter," is transferred to the discount cigarettes maker on a gentle stream of air, or pneumatic conveyor, which preserves the fragile strands. The discount cigarettes maker sifts the tobacco, in very precisely controlled amounts, onto a moving belt. This flexible belt also carries a continuous tape-like strand of cigarette paper delivered from a bobbin.

As the belt moves forward, it begins to curve around the tobacco to form the discount cigarettes rod. If left uncut, one bobbin of cigarette paper would form a tobacco rod 6,500 meters long, or about four miles. However, shortly after the discount cigarettes rod is formed, it is cut to the appropriate length for a discount cigarettes. Approximately 8,000 individual discount cigarettes rods are formed in this manner.

Filters are made in a similar manner, on a separate machine that wraps paper around the filter material. The discount cigarettes tobacco rod and the discount cigarettes filter rod are placed against each other and tied together by a third piece of paper that is wrapped around, both. This is the typically brown or white filter on a finished discount cigarettes. Throughout this process each individual cigarette is constantly being inspected for criteria such as tobacco weight and density.

Discount cigarettes that don't meet RJR's exacting quality standards are kicked out of the making process and never make it to the pack. Finished discount cigarettes are conveyed to a packer where they are counted into groups of 8O, wrapped in foil, placed in a paper label or box, over-wrapped in clear film, cartoned, cased and made ready for shipment.

Camel Cigarettes Styles


In 1988, Camel cigarettes celebrated its 75th birthday with the introduction of "Joe Camel" — making a 75-year old product relevant to modern day consumers. The Joe Camel campaign distinguished the brand through innovative advertising, promotions and sponsorships. After a successful, but controversial run in the market, Joe was retired in the late 90s. Camel cigarettes now offers "Pleasure to Burn" — an advertising campaign and tagline that captures Camel cigarettes extraordinarily smooth and distinctively smoking experience, and its witty, irreverent and often humorous persona. Taking its inspiration from Camel cigarettes authentic heritage, as well as its contemporary image, the "Pleasure to Burn" campaign depicts classic images from previous decades with modern cues. Reynolds also looks to highlight Camel's exotic heritage derived from its exotic blend of Turkish and domestic tobaccos by introducing Turkish Gold — a smooth and mellow blend of Turkish and domestic tobacco — and a line of exotic specialty blends.

Camel Non Filtered Cigarettes: (also called "Straights" and "Regulars"). Introduced in 1913, it was the first popular factory made discount cigarette to incorporate the ultra smooth aromatic qualities of Turkish tobaccos with the robust American tobaccos.

Camel Filter Cigarettes: Offers the full, rich taste which Camel cigarette is known for smoke, full-bodied, rich taste.

A premium combination of Camel's distinct signature taste with the refreshing taste and feel of menthol — the perfect balance of menthol and the blend of Turkish and domestic tobaccos.

Other Camel Cigarettes Information


In 1913, R.J. Reynolds developed an innovation: the packaged cigarette. Most tobacco users who smoked cigarettes preferred to roll their own, and there was thought to be no national market for pre-packaged cigarettes. Reynolds worked to develop he thought would be more appealing than past products, creating the Camel cigarette, so named because it used Turkish paper, in imitation of then-fashionable Egyptian cigarettes. Reynolds undercut competitors on the cost of the cigarettes, and within a year, he had sold 425 million packs of Camels.

Camel cigarettes were originally blended to have a milder taste in contrast to brands that, at the time of its introduction, were considered much harsher. They were advance promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming" (a play on the old Scottish folk song, "The Campbells Are Coming"). This marketing style was a prototype for attempts to sway public opinion that coincided with the United States' entry into World War I, and later World War II. Another promotion strategy was the use of a Circus camel, "Old Joe", which was driven through town and used to distribute free cigarettes. The brand's catch-phrase slogan, used for decades, was "I'd walk a mile for a Camel!"

The most famous historical style of Camel cigarettes is the soft pack of the regular, unfiltered variety. Camel regulars achieved the zenith of their popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulars per day, in effect using a Camel cigarette as his trademark.

In late 1987, RJR created "Joe Camel" as the mascot for the brand. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a somewhat more adult campaign which appealed to the desires of twenty-somethings to meet—or be—beautiful and exotic women in 1930s attire and themes.

In Europe, Camel cigarette is also a brand of cigarette rolling papers and cigarette roll-your-own tobacco. It maintains a top 20 level brand of RYO tobacco and papers in Northern Europe with yearly expansion into Southern and Eastern Europe according to the European Subsidiary's annual report.

In 2005, Camel implemented new changes to the Turkish by adding the name on the cigarette paper and changing the filter color and design. A blend called "Turkish Silver", an ultra-light version of the Turkish Gold (light) and Royal (regular) varieties, also became available that year. After burning, the text on the paper is often still visible on the ashes.

Winston-Salem, North Carolina, the city where R.J.R. was founded, was nicknamed "Camel City" at one time because of the brand's popularity. However, this name is passing out of usage among locals.

The Turkish tobacco that is used in Camel cigarettes has a much more distinctive odor when burned as compared to other cigarettes. It generally has a darker, browner smell to the smoke. Filtered Camel cigarettes sold outside the US by JT International do not contain Turkish tobacco, instead they are produced in Romania with local tobacco.

The tobacco is mostly Samsun and İzmir Turkish tobacco and Virginia tobacco

The camel in the logo is of the dromedary variety. In languages other than English, a distinction is made between camels and dromedaries, so the name and image do not coincide. The Camel name and branding were chosen to evoke the perceived mystery and exoticism of the Middle East.

The Discount Camel Cigarette pack is featured prominently in Tom Robbins' 1980 novel Still Life with Woodpecker, billed as "a love story that happens inside a pack of cigarettes". The book's artwork is modeled after a pack of Camels, and the package artwork and history are discussed extensively in the book. It is also mentioned that a pack of Camels is the best friend you have in prison.

The signature scene on most Camel cigarette packs shows a single dromedary standing on desert sand, with pyramids and palm trees in the background. Contrary to what some say is "inconsistency", the background is referencing the brand name of Camel as opposed to the type of tobacco blend in the pack (Turkish, mixed with Virginia). The image seems to stem from an Egyptian board game called Hyena. The hyena has been simply replaced by the camel, while the background scene remains much the same.

On the back of the cigarette pack is another desert scene, featuring this time bazaars and mosques. On European and some other non-U.S. versions, the desert scenes have been replaced by a health warning.

he Reynolds company commissioned Fred Otto Kleesattel in 1913 to draw the original camel.

Known as "Fritz", Kleesattel was a highly sought after graphic designer living in Louisville, Kentucky. He was hired through his company, Klee Ad Art, to design the packaging for the new Camel cigarettes' line. Klee Ad Art was also integral in devising designs for Four Roses Distillery, Heaven Hill Distilleries, and many other now immediately recognizable U.S. brands. While serving in the U.S. Army during World War One, Kleesattel worked as a camouflage artist, disguising buildings, vehicles and other potential targets by making them blend with their surroundings. There are urban myths about subliminal images allegedly being hidden within the artwork of the camel, such as a "Manneken Pis" - Brussels most famous statue - which is supposed to be standing within the camel's front left leg.

The reverse sides of many packs or boxes of Camel cigarettes display variations of the following text:

Turkish tobacco is the world's smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel's distinctive world-class smoothness.

In 2008, this was changed to:

A master-crafted blend of only the finest hand-picked Samsun & Izmir Turkish tobaccos with a robust domestic tobacco blend creates Camel's distinctive and world-class smoothness.

The reverse side of unfiltered "soft pack" Camel cigarettes has displayed this text for many years, a theme also used by R. J. Reynolds in its advertising as early as 1915:

Don't look for premiums or coupons, as the cost of the tobaccos blended in Camel Cigarettes prohibits the use of them.

Or alternatively can be seen displaying the text (later removed from some packets with the introduction of health warning messages):

Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.

The reverse side of unfiltered "soft pack" Camel cigarettes, produced by JT International reads:

Csmel cigarettes contain a blend of choice Turkish and American tobaccos to bring you full smoking satisfaction with Camel quality.

Camel Wides, starting in 2008, began displaying this on the reverse side of the pack:

The larger gauge of a Camel Wides cigarette makes for the smoothest, to enjoy Camel's distinctive blend of the finest Turkish and Domestic tobaccos.

Joe Camel was a controversial cartoon camel that primarily appeared in advertisements for Camel, but also appeared on "Camel Cash" and a number of origami Pop-up print ads. Joe Camel came under scrutiny as some considered use of the character to be advertising directed at children. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children. His image was removed from Camel Cash in July, 1997, and discontinued in advertisements.

From 1972-1993, Camel cigarette was the title sponsor of the then-popular IMSA auto racing series, titled as Camel GT. From 1987 to 1991, Camel sponsored the Lotus Formula One team; and in the nineties, Camel sponsored the Benetton Formula One team and the Williams F1 team until 1993, Camel's last year as a sponsor in Formula One. In the early to mid-1990s, Camel sponsored the factory Honda team in the AMA Superbike series, as well as sponsoring the USHRA and AMA Supercross championships, resulting in the Camel Mud & Monster Series, and the Camel Supercross. In the 1997 Winston Cup season of NASCAR, Camel sponsored Jimmy Spencer's #23 Ford Thunderbird. From 2003-2005 Camel was the title sponsor of Sito Pons' MotoGP Team and then for the 2006 season Camel signed on to become the title sponsor of Yamaha's factory team.

R.J. Reynolds plans to sell discount Camel cigarettes packs showing one of ten cities to be visited by the Camel mascot. The Winston-Salem package will show a tobacco field and the city's skyline, including the former R.J. Reynolds headquarters. During a ten-week period. Matthew Myers, president of Campaign for Tobacco-Free Kids, accused the company of targeting children once again, saying, "The new campaign cynically uses the names and images of trendy U.S. destinations … in an attempt to make Camel cigarettes cool again." David Howard of R.J. Reynolds emphasized the campaign was geared toward adults and pointed out only adults could access the website.