• 22.12.2012 Berryville Bust Part Of $33M Cigarettes Sting

    A Federal Grand Jury sitting in the United States District Court for the Western District of Virginia in Harrisonburg has indicted dozens of individuals for conspiring to traffic in contraband cigarettes, money laundering and a variety of related charges.The defendants were charged by the grand jury in four separate indictments returned under seal on February 17, 2011, August 3, 2011 and October 6, 2011. Those indictments were unsealed earlier this week following the arrest and initial court appearances by the defendants.The charges are the result of a three-year investigation by the United...

  • 20.11.2012 Covenant Kicks The Habit

    Amy Olson-Yarbrough was tired of being a prisoner to tobacco."I decided I didn't want cigarettes to control my life any more," Olson-Yarbrough said. "When you're a smoker you have to figure out where you're going to be able to smoke cigarettes next, how long until my next cigarette, how am I going to hide it from my kids . . ."So, on Nov. 23, 2010, Olson-Yarbrough - a pack-a-day smoker who had been at it for close to two decades - quit smoking cigarettes.Now, Olson-Yarbrough can't stand anything about it."The smell of buy cigarettes really nauseates me," she said. "I'll never go back to...

  • 18.10.2012 No-smoking Policy For New Hires

    Should smokers who want to work for the county be forced to sign a pledge they will quit smoking cigarettes — and then be required to follow through before starting work?Should they pay more for their health-care coverage if they don’t keep the pledge, or decline to sign it?Is it discrimination for government not to consider smokers to fill open positions?The Muscatine County Board of Supervisors decided to have the county’s Health and Safety Committee study the issue, which was brought up by Sheriff Dave White at the Board’s regular meeting Monday.White told the Board he’s heard...

  • 10.09.2012 Court Upholds Big Award In Smoker's Case

    A state appeals court upheld $13.8 million in punitive damages against Philip Morris on Wednesday for the addiction and death of a 45-year cigarette smoker, saying the company's decades of concealment and lies about the dangers of its products were "extremely reprehensible."In a 2-1 ruling, the Second District Court of Appeal in Los Angeles affirmed a verdict by a Los Angeles County jury in the case of Betty Bullock of Newport Beach (Orange County). Bullock had started smoking cigarettes Marlboros in 1956, at age 17, and quit in 2001 after she was diagnosed with lung cancer, two years...

  • 09.09.2012 California Court Approves 16:1 Punitive Damage Award

    Corporate America has pushed hard for years to hold the line on punitive damages, with some successThe Supreme Court has ruled that excessively high punitive damage awards, designed to punish defendants for particularly egregious behavior, can violate the Due Process clause. And the California Supreme Court had held that punitive damages typically should not be more than nine to ten times the size of damages awarded to compensate injured parties.But in a smoking cigarettes case against Philip Morris, a California appellate court yesterday signed off on punitive damages that were 16 times...

Discount Bond Cigarettes Coupons


Discount-Cigarettes.US is the premium store for American smokers seeking to buy discount Bond cigarettes online. Order Bond cigarettes with us and you'll receive promotional coupon code (6% OFF) for the next purchase of your favorite cigarette brands. Enjoy Bond cigarettes shopping and save money for the next order. Bond cigarettes coupons expire after 30 days once payment transaction is completed.

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      Tar per Cigarette: 5 mg.
      Nicotine per Cigarette: 0.5 mg.

      $22.20per carton

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      Nicotine per Cigarette: 0.4 mg.

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      Nicotine per Cigarette: 0.8 mg.

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      Nicotine per Cigarette: 0.3 mg.

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Discount Bond Street Cigarettes are an international brand of cigarettes, sold in more than 50 countries of the world, produced by Philip Morris International.

The history of Bond Street Cigarettes brand goes back to year 1902. Philip Morris, the founder of the company, had a boutique on Bond Street in London. And 1902 was the year when one of the greatest admirers of the company, King Albert of Belgium, presented the boutique with the title of the Royal Tobacconist. Since then (by the way, the very first name for the brand was "Old Bond Street") the cigarettes under this name has gone through long and prominent period of development conquering new markets. In the mid-nineties there was a process of re-branding - new, fresh design and hard box. In the 2006 a "premium" version, "Bond Street Special Cigarettes" was launched.

It is perhaps ironic that this Bond Street Cigarettes brand is not available in the UK.



Discount Bond Cigarettes Coupons


Bond Street Cigarettes in 1993

Background
• First PM Brand specifically made for Russian/East European market;
- Introduced in 1991 in Russia and Romania;
- Currently, no marketing support.

• Blend
- American Blend, but not made in the USA.

• Pricing
- Low end of international segment;
- Below Marlboro, Chesterfield and L&M;
- Above local brands.

Target Group
• Middle-income blue collar workers who want to smoke an American Blend and are willing to pay a premium over local brands
- They cannot afford a Marlboro cigarettes or an L&M cigarettes;
- However, Bond Street cigarettes are nevertheless a luxury product for people with reasonably modest incomes.

• Relatively young 25-35, predominantly male

Developmental Guidelines

• American Blend;
• These markets don't associate discount Bond Street cigarettes with any particular place; many refer to the Brand as simply Bond cigarettes;
• Certain degree of luxury, definitely not cheap;
• Modern, somewhat somewhat classy;
• The word Bond cigarettes has associations with James Bond movies;
- Someone who is an internationalist, man about town, lives an exciting successful life;
• Bright colors (Eastern Europe is often very drab, sad and monochrome);
• Not ML (American West), not L&M, not Golden American (Monument Valley), not Lucky Strike (motorbiker in West), not Hollywood (American Beaches), not Camel (Indiana Jones);
• Should be simple, straightforward advertising, capable of creating a strong impact in outdoor media;
• Consumers are not very used to image advertising yet (The Russians did not understand the ML film Mavericks too well because there aren't any smoking scenes in it...).

Campaign Requirements
• Print;
• Outdoor;
• No commercials due to budget constraints, but may be required later.

The Bond Street cigarettes Consumer

• Today's young adults are coming of age in a time of stress, transition and uncertainty;
• They feel lost between the fall of communism and the slowly starting democracy and free market economy;
• Often, they are poorly equipped to handle their recently gained freedom;
• They seek new social structures and new fundamental values in a world of constant change;
• While our target yearns for a better way of life, they want to maintain strong individual and national identities — They are proud of their heritage and traditions;
• They may aspire to elements of Western culture, but they do not want to be "WESTERNIZED" -- Some are even skeptical of the Western way of living;
• Their aspirations should be viewed within the context of real, reachable possibilities and small daily pleasures — not distant fantasies of a lifestyle they could never achieve;
• They seek luxury, even if their definition of it is simple by the standards of more developed countries;
• They recognize American/International blends as superior and symbolic of the world they wish to enter;
• The world of Bond Street cigarettes are reachable, it is the American Blend cigarette they can realistically aspire to;
• It is a world that is real but more interesting and more exciting than the one in which they live. It is a world of real men without false illusions;
• The idealized Bond Street cigarettes smoker is admired by other men and adored by women, he is a man of true character who doesn't need fancy clothes or a new car to prove who he is. He is more comfortable in his local pub with his friends than in some fancy cafe or restaurant.

The Essence of Smoking Pleasure

• Smoking pleasure is firmly grounded in the emotional connection;
• The emotional connection - adventure, living on the edge -- is the deep basis for category attraction;
• Later, more rational issues may counterbalance this attraction;
• However, the emerging controversy over smoking in some markets may intensify the need for that connection.

Choice Dynamics

• Consumers' choice dynamics can be broadly explained by three factors:
- Degree of enthusiasm about smoking;
- Ego needs: group affiliation vs individuation;
- Price.
• As individual smokers mature, their relationship with these factors evolves;
• Critical transition points can be identified and understood in relation to brand choice.
Objective

• Accelerate Bond Street coupons growth among young adult smoking enthusiasts, primarily male, age 25 to 35;
• Increase overall brand awareness;
• Increase loyalty among the existing franchise and attract new users from competitive Brands (e.g., Magna, Monte Carlo, Hollywood and "upgraders" from inferior brands);
• Emphasize good taste ("American Blend") quality and good value;
• Overcome negative perceptions of packaging.

Bond Street cigarettes are the Brand of American Blend cigarettes that provide you with all the pleasure and possibilities that your changing world has to offer.

Next Steps

• Gain more insights into current Brand perceptions and competitive imagery;
• Analyze all existing research;
• Further develop existing ideas and explore new directions.